Exclusive Merchandise for McDonald’s Fans

Iconic Candle Collection: McDonald’s Austria Presents Limited-Edition Collection of Scented Candles

Pressetext, 19.11.2024

An absolute scent-sation for fans of McDonald’s: On November 19, just in time for the shorter days of winter, McDonald’s Austria is presenting its Iconic Candle Collection, three strictly limited-edition candles featuring the scents of popular McDonald’s products. The apple pie, McFlurry and fries candles are available at all McDonald’s restaurants in Austria exclusively for MyMcDonald’s loyalty members, while supplies last.

The days are getting shorter, the nights longer – it’s that time of year again when people like to snuggle up at home. Combining candlelight and the unique McDonald’s vibe, McDonald’s Austria is launching a strictly limited Iconic Candle Collection on November 19 for a cozy, McDonald’s-inspired seasonal atmosphere at home, perfect for the start of the cold winter season. MyMcDonald’s loyalty members can get the limited-edition scented candles either with loyalty points or by redeeming an offer, where they get a candle for free with purchase of a large McMenu.

European Premiere

The Iconic Candle Collection features three difference fragrances: apple pie, with notes of apple and a delicate hint of cinnamon; McFlurry, for the ultimate McDonald’s experience with a touch of vanilla; and fries, promising a unique mix of golden-brown potato scent accompanied by a delicate savory note.

“It is part of McDonald’s DNA to constantly inspire our fans with special ideas. That’s why we are delighted to present the Iconic Candles Collection, Europe’s first McDonald’s-inspired scented candle collection, offering our fans a unique and recognizable McDonald’s fragrance experience at home,” says Mariana Jörg, Team Lead Digital Strategy & Activation at McDonald’s Austria.

Exclusive Audio Stories by Successful Austrian Authors

The limited-edition candle collection is accompanied by three audio stories from renowned Austrian authors Vea Kaiser, Valerie Fritsch and Stefan Slupetzky, available via the McDonald’s Austria app and on Spotify. Stefan Slupetzky’s “Aufruhr in Wutz” [“Turmoil in Wutz”] tells the story of a curious crime committed in relation to the feud between the towns of Oberwutz and Unterwutz over the smell of fries. “Sommer, Sommer, Sommer” [“Summer, Summer, Summer”] by Valerie Fritsch is dedicated to the McFlurry candle and to the memory of a fantastic summer of freedom, memorable moments and the first great love. Vea Kaiser’s “Der Geruch von Apfel und Zimt” [“The Smell of Apple and Cinnamon”], which pairs well with the apple pie candle, is a humorous story about a young Viennese man named Joschi whose journey from his hometown to the US is paved with curious moments.

“Heartwarming Like an Apfeltasche”, “Melting for a McFlurry” and “Burning Love for Fries”

The strictly limited scented candles will be available starting Tuesday, November 19, 2024, at all McDonald’s restaurants in Austria for registered users of the MyMcDonald’s bonus program in the McDonald’s Austria app for 30 loyalty points or by redeeming an offer, where MyMcDonald’s members get a candle for free with purchase of a large McMenu, while supplies last.

More information:
Iconic Candle Collection Audio Stories on Spotify

Information about the audio stories (in German language)

Audio Story #1 Iconic Candle “Fries” Stefan Slupetzky: “Turmoil in Wutz” (approx. 25 min.)

The feud between Oberwutz and Unterwutz is so old that no one can remember how it actually began. But after a curious crime, the situation threatens to escalate for good. Friends Franz and Maria set off in search of clues to prevent the unthinkable from happening. Can they solve the crime in time and save their towns?

Audio Story #2 Iconic Candle “McFlurry” Valerie Fritsch: “Summer, Summer, Summer!” (approx. 25 min.)

The moving story of a fantastic summer full of freedom, memorable moments and the first great love. A tale of growing up in strange houses and a caring grandmother. On the gleaming balcony that shines forever in the heart. Touching and told with great finesse.

Hörspiel #3 Iconic Candle “Apfeltasche” Vea Kaiser – Der Geruch von Apfel und Zimt (ca. 60 Min.)

Vea Kaiser tells the humorous story of a young Viennese man name Joschi who, by a fateful coincidence, has to leave home and emigrate to America. His journey is paved with curious moments, strange encounters and a curious world that he never really wanted to enter…

About McDonald’s Austria

McDonald’s Austria currently operates around 200 restaurants and employs 9,600 people from 92 nations. More than 90% of the restaurants are operated by 43 franchise holders, most of whom are family businesses employing around 50 people per restaurant. Taxes on all profits are paid in Austria, as are the profits of McDonald’s Austria itself. In addition to paying over €200 million in federal taxes and duties every year, McDonald’s Austria and its franchise holders invest between €30 million and €50 million annually in employees, restaurants, and the guests’ dining experience. With an annual gross value added of more than €600 million, the system catering market leader has the same economic significance for Austria as the European Football Championship in 2008. Each McDonald’s restaurant in Austria creates an average value-added effect of about €2.5 million. The national market leader in system catering takes its social, environmental and economic responsibility seriously and, as the largest restaurant partner for Austria’s agricultural sector, sources around 70% of the ingredients used in the entire product range from within Austria. Specific targets are also being pursued in the field of environmental protection and recycling: In addition to the continuous reduction of CO₂ emissions, the waste at every McDonald’s restaurant in Austria is collected and separated and over 90% is recycled. New packaging solutions will further increase the share of guest packaging made of paper and cardboard from currently 93% this year. By 2025, 100% of all guest packaging will come from renewable, recycled, or certified sources. Further information on what has been achieved so far and the goals for 2025 can be found at https://www.mcdonalds.at/care.